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CARBON
TRANSFORMATION
= CO2T

Industrial scale carbon removal

  1. Remove CO2 from atmosphere
  2. Store it long term
  3. Find ways to finance this
  4. Scale into global industry

There is no other way to achieve Net Zero.

Industrial scale removal includes biochar, CO2 concrete, timber construction, and other verified, science based methods.

Don’t just take our word for it.
More on carbon transformation here.

UN IPCC (2018) says up to 1000Gt CO2 removal needed by 2100: “All pathways that limit global warming to 1.5°C project the use of carbon dioxide removal (CDR).”

IPCC says:

20 GT/y

must be removed

THE GOOD NEWS

We already have the technologies to remove and store CO2.

These create green jobs, investment and green growth.

Big name early adopters are finding ways to fund it.

Read more about companies who already committed to carbon removal

Solar power promoted by US Government in 1970s. It took until 2019 for renewable energy generation to reach a tipping points, eg. overtaking fossil fuels in UK for the first time. Source: The Guardian

THE BAD NEWS

IT USUALLY TAKES 50 YEARS TO REACH A TIPPING POINT.

first it’s unfamiliar
then it’s seen as fringe
then come early adopters
then mainstream adoption
then economies of scale…

…BY WHICH TIME IT’S TOO LATE.

Predicted Growth of Carbon Removal vs. Accelerated Scenario

SOURCE: doi.org

Your vital role

You (yes you) can help accelerate Carbon Transformation just by signing and sharing.

How? Because all it takes in the social media age to become mainstream is some millions of supporters.

The internet amplifies public demand. And this in turn drives corporations and governments to respond.

WHERE THERE’S HYPE THERE’S HOPE

JUST BY SPREADING THE WORD YOU CAN:

Encourage corporates to take responsibility for their residual emissions now and not later

Positively-challenge corporates to put their money where their mouth is and move from pledges to actions

Accelerate carbon removal reaching its full potential from 2070 to 2050 or sooner

Make it a talking point at every sustainability meeting

Make CARBON TRANSFORMATION the 'word of the year'

YOU (YES YOU) CAN BRING ABOUT CARBON TRANSFORMATION

“Large-scale CO2 removal will require public acceptance and support.”
- Dr Julio Friedman, Columbia University Center for Global Energy Policy

Track the awareness

Before the start of this campaign carbon transformation and carbon removal were unknown phrases with fewer than 100 google searches/day.
SOURCE: Google Trends

DONT JUST TAKE OUR WORD FOR IT

“2020 could be the year Carbon Dioxide Removal takes off. What was seen just a year ago as a radical fix is now increasingly recognized as a necessary tool to address the climate crisis, alongside rapid reductions in greenhouse gas emissions.”

wri.org

“All pathways that limit global warming to 1.5°C project the use of carbon dioxide removal (CDR) of the order of 100–1000 GtCO2 over the 21st century.”

ipcc.ch

“Recent scholarship underscored the magnitude of the task and the rates required to achieve net carbon removal and negative emissions. Estimates for the rate of CDR range from 10 to 20 Gt/y by century end, and many gigatons by mid-century.”

frontiersin.org

“To curb climate change, we have to suck carbon from the sky. Scientists now say using technology - and nature - to remove CO2 from the atmosphere is not only possible: It’s a must.”

nationalgeographic.com

MORE ON CARBON TRANSFORMATION:

Carbon Dioxide removal is needed to meet our climate goals.

But how to do it globally?

New forms of Carbon Dioxide removal have been proposed. Many of these (eg direct air carbon capture and storage, ocean fertilization) are controversial:

  • high cost and impractical
  • unknown environmental or social risk

Carbon transformation starts with a different premise.

What if instead of risky future technologies, we scale already available carbon removal? Specifically focus on carbon removal from existing carbon net negative industries.

Carbon net negative industries already exist. These carbon transformers generate net negative carbon flows in construction materials, agriculture, recycling and waste.

But they are marginal today, where as the mainstream material flows in those industries are huge emitters of CO2, which can instead become part of the solution by carbon transformation.

The existing carbon removing industries are making money through products, for instance building materials, but are scraping by economically in lack of demand. They are far from achieving their full volume potential and impact on climate change.

Carbon transformation is a new business model for carbon removal – those that remove get paid by the ones who neutralize their residual emissions with verified carbon removals. The additional funding enables removers to scale rapidly (it’s a new revenue stream). For instance, through lowering prices or increasing marketing & sales.

This is a win:win and helps build a thriving green economy with green jobs. Rather than needing punitive taxes and economic decline, we can go forward with innovation and transformation.

Sign up today

WE ALREADY HAVE THE TECHNOLOGIES

Timber Construction

Carbon is captured and stored in wood

0.67-1.1 Gt/y

BIOCHAR

Carbon is captured during pyrolysis

0.3-2 Gt/y

CO2 CONCRETE

Carbon is trapped within concrete

0.1-1.4 Gt/y

BECCS

Bioenergy with CO2 capture and storage

0.5-5 Gt/y

SOIL CARBON

Soil CO2 increase by regenerative farming

0.0-1.9 Gt/y

ENHANCED WEATHERING

Accelerating weathering of rocks to absorb CO2

2.0-4.0 Gt/y

Total Negative Emissions potential by 2050 could reach as high as 15.4 Gt/y

SOURCE: Nature journal review of Sequestration Potential, Vol 575 (7 Nov 2019)

Corporates already committed to carbon transformation

Microsoft announces it will be carbon negative by 2030

Source

Swiss Re Net-zero emissions: do our best, remove the rest

Source

Stripe commits to direct removal of CO2 and its sequestration in long-term

Source

Shopify is committed to investing at least $1 million USD each year into carbon sequestration.

Source

Starbucks’ CEO announces intent: “storing more carbon than we emit.”

Source

Delta airlines commits to invest $1bn to remove carbon dioxide from the atmosphere

Source

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Our supporters

Quotes from our supporters

Search and sort

“Victory at all costs, victory in spite of all terror, victory however long and hard the hard may be; for without victory there is no survival. ”

Pletsch Paul

FOUNDER

VERDA BESTO

Initiatives like Puro marketplace will create the breakthrough needed for negative emissions technologies, including biochar!

Henric Andersson

CEO

Envinn AB

The combination of carbon sequestration and improved fertility in the soil makes biochar one great candidate to save the planet.

Cathrine Hekkala

Development Engineer

Envinn AB

So far we have correctly mainly focused on emission reductions. However, it is coming more and more clear by the day that we need to rapidly scale up efforts to remove co2 from the atmosphere. Both removals and reductions are needed.

Tatu Hocksell

Public Affairs specialist

Fortum

We need to bend the net emissions curve down a lot faster, and map out a path to removing historical emissions. Time is short, we mostly know what to do, let's accelerate hard.

Michael Napper

IT Consultant

Freelance / Pro-bono

Although everybody heard it, noone seems to get it: "there is no planet B"

Nicole Keller

Student

Uni

Biochar not only sequesters CO2, but embraces sustainable development, able to meet the needs of the present, without compromising the ability of future generations to develop their own needs.

Stephen Irving

Mr

Pell Frischmann

Getting to net zero CO2 emissions is necessary, but removing CO2 from the atmosphere is also essential for avoiding climate catastrophe. The world has ready-to-use, working technologies and solutions that can achieve this, but these are underutilized beca

Todd Flach

Senior Advisor

The Bellona Foundation

If Climate Change-20 would get as much Attention, Actions and Capital as Covid-19 got in just few weeks time globally, this major challenge would be solved.

Director

A worthwhile engagement!

Valerian Fauvel

Co-founder

Jumanji Studio

The longer we wait, the further we fall behind the curve, and the bigger the cost to planet, humanity and companies. We must act, every way we can, to help the carbon transformation become reality.

Christian Sparrevohn

Founder

The Footprint Firm

All means of removing carbon from atmosphere should be taken into use. Puro’s serious, audited removal marketplace gets my support!

Dr

We need to do wide variety of actions to mitigate and adapt to climate change. CO2 removal has huge, but still underutilised, potential to became a significant part of the solution.

Juha Vanhanen

Managing Director

Gaia Group Ltd

Where there’s a will, there’s a way - with Finnish Sisu.

Jukka Nieminen

President

Beneq Oy

Reduction of CO2 emission is not enough, we also need to remove CO2 and transform/store it safely in the multiple ways this is already possible.

Reto Wey

Secretary

Toilets for All

Everybody can and should reduce emissions, but only few companies can remove CO2. These companies should be highlighted and boosted.

Co-Founder